Old House Journal

old house journal

Overview

Old House Journal is the original magazine devoted to restoring and preserving old houses and has been called “the bible of old-house restoration” by the New York Times. For more than 40 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style—from the earliest Colonial-era homes to gingerbread Victorians to Arts & Crafts bungalows and mid-century modern ranch houses—in a fashion true to their home’s architectural heritage. The magazine also serves as a resource of ideas for consumers looking to build new homes with classic architectural style.


“You guys have just been great! Many thanks to Mary Ellen for placing us in her editorial. The response to the ad campaign has been really good. Bookings have been steady and we are losing a few customers who can’t wait for the lengthy lead time that has developed. I will definitely renew the program we’ve had in place this last year.”

Thank you for all your help,

Doug Christie
Christie’s Wood and Glass

Information

The Old House Journal audience is hands-on, passionate and preservation-minded.

The New York Times called Old House Journal “The Bible of restoration” and that is exactly how our audience views this publication.

Detail-oriented and well educated—with plenty of discretionary income—this audience includes individual homeowners and design professionals who refer to Old House Journal for trusted solutions to their personal and professional restoration needs.

You’re sure to build long-term clients with this desirable group, many of whom are on their second or third whole-house restoration project. Historic-minded brands do well with this group.

Female Audience Male Audience Average Income College Education
Female
Audience:

46%
Male
Audience:

54%
Average
Income:

$103K
College
Education:

Data unavailable

Click Here to Meet the Old House Journal Audience

The New York Times called Old House Journal “The Bible of restoration” and that is exactly how our audience views this publication.

Detail-oriented and well educated—with plenty of discretionary income—this audience includes individual homeowners and design professionals who refer to Old House Journal for trusted solutions to their personal and professional restoration needs.

You’re sure to build long-term clients with this desirable group, many of whom are on their second or third whole-house restoration project. Historic-minded brands do well with this group.

Display

A prominent display ad is the best showcase for your products, in both print and interactive editions.

Product Showcase

A unique advertising section highlighting specific product categories. Each 1/9 page, 4-color ad is free to qualified advertisers with a display ad, or available for purchase. In addition, the Product Showcase is distributed as an e-promo. (Available to qualified advertisers)

Historic Properties

A showcase of historic properties for sale—all styles, sizes and prices. Ask how you can be The Spotlight Property!

Digital Edition

Old House Journal now offers an interactive digital edition–on Ipad, e-readers and additional devices. Ask how your ad can be included.

Click Here for Print Specifications

Old House Journal is an authority on homes of every era, and is considered “the bible of old-house restoration” by the New York Times.

The Original Restoration Magazine

For more than 40 years, Old House Journal has been helping people repair, rehabilitate, update, and decorate their homes in classic style. We cover every American architectural style, from the earliest colonial-era buildings to mid-century ranches, and the wealth of Victorians and bungalows in between. OHJ’s redesign, launched in October 2013, offers up a host of fresh, new content, like reader-reviewed tools, easy DIY projects, and real-estate finds. Our updated pages—beautiful, practical, and multi-dimensional—present many new ways to engage and inspire readers on the subject of old houses, and help them fulfill their old-house dreams.

Click Here for Editorial Calendar PDF

January/February 2017

Lighting & Hardware

Tutorials, updates, specialty projects, dos and don’ts.

Special Editorial Features:

• Quick projects include installing a curtain rod and DIY faux paint effects
• A bath to covet; bath fittings
• 1836 Greek Revival in Charleston: leaded glass and shutters; porch columns and lanterns; historic mantels; classical kitchen and bath
• A Victorian saved
• Design: Where Does Inspiration Come From? Cues to follow

 

Product Showcase:

  • All products for Lighting and Hardware

Ad Closing: October 21, 2016

Ad Materials Due: October 28, 2016

On-Sale Date: January 3, 2017


March/April 2017

Kitchens/Cabinets/Hardware/Fireplaces/Antiques

Everything kitchen, from new work and cabinet design to arresting kitchen hardware and source lists.

Special Editorial Features:

• A Vermont farmhouse: this artist-owned vernacular house is vibrant with color. Fireplaces, antiques, painted furniture, classic white kitchen, and eccentricity.
• A tutorial on painted floors.
• Using the right ladder
• Shaker chairs
• Design: Decorating approaches for Victorian homes

Product Showcase:

Kitchen Appliances, Fixtures & Accessories, Victorian Goods

Ad Closing: November 18, 2016

Ad Materials Due: December 2, 2016

On-Sale Date: February 21, 2017


May 2017

20th Century Houses

From Craftsman to Moderne, with unusual coverage of post-WWII materials and techniques.

Special Editorial Features:

• Restoration of a Frank Lloyd Wright original
• Roof repairs
• 20th –century materials challenges, with repair and substitution hints
• Mold remediation
• Reclaimed wood in salvage projecs
• Mid-century Modern kitchens
• Design: 3D ceilings 1900–1940: beams, coffers, Jacobean, decoration

Product Showcase:

Roofi ng, Glues, Fillers, Repair Products & Finishes, Wood Flooring

Ad Closing: January 27, 2017

Ad Materials Due: February 10, 2017

On-Sale Date: April 18, 2017


June 2017

Exterior Upgrades: Windows & Decks

The envelope of the house, and indoor-outdoor transitions, show up in stories about an old house with a carpenter’s shop, a porch turret, a kitchen with a deck & more.

Special Editorial Features:

• A tour of house and garden
• Fancy shingling on a Queen Anne turret
• Prepping the roof; roof repairs
• Window coverage from awnings to bull’s-eye glass

Product Showcase:

Doors, Windows & Shutters, Decking, Exterior Paints

Ad Closing: March 3, 2017

Ad Materials Due: March 17, 2017

On-Sale Date: May 23, 2017


July/August 2017

Curb Appeal & Porches

Showcasing period homes in their context, with gardens, front entries, and porches paramount.

Special Editorial Features:

• A transitional Foursquare with refinished woodwork, Stickley furniture, neoclassical ornamental plaster, and ironwork in the garden
• Salvaging and remaking double front doors
• Technology and repair of entry and passage doors
• Tips for exterior shingling
• Design: Gardening contained, a look at window boxes and trellis work

Product Showcase:

Columns, Balustrades, Brackets, Cladding Materials, Garden Ornament

Ad Closing: April 7, 2017

Ad Materials Due: April 21, 2017

On-Sale Date: June 27, 2017


September 2017

Interiors & Furnishings

See an early New England house sensitively restored, and tour an 1890 cottage (with original period lighting).

Special Editorial Features:

• Shingled cottage with Aesthetic and Morris wallpapers inside
• Colonial hearths and hearth cooking
• Today’s tile
• Decorative plaster 101
• Drapery hanging and hardware
• Design: Powder rooms and guest baths

Product Showcase:

Decorative Plaster, Tile, Wall Coverings & Interior Paint

Ad Closing: May 19, 2017

Ad Materials Due: June 2, 2017

On-Sale Date: August 8, 2017


October 2017

Additions: New Kitchens & Baths

Add-ons and major renovations thread through the house tours, tutorials, and design features.

Special Editorial Features:

• Architectural windows and original mantels stand out in a Midwest Victorian
• Seamless addition to a Spanish Revival home
• Colorful tiled bathrooms
• All about fireplaces, how to restore or upgrade them
• Design: Considerations before adding on; aging in place

Product showcase:

Fireplace & Hearth, HVAC, Bathroom Fittings

Ad Closing: June 23, 2017

Ad Materials Due: July 7, 2017

On-Sale Date: September 12, 2017


November/December 2017

SPECIAL ISSUE: OHJ’s Awards and Favorites

Reader picks, juried and popular-vote projects, expanded product coverage! Technology breakthroughs in the evolution of restoration. Before & After restoration winners. Plus readers’ top projects, restoration tips, tools & materials, reader-favorite kitchen and bath.

Expanded Product Coverage:

• Favorite Things: 5 pages of editors’ picks
• Products related to both Award homes
• Kitchens
• Baths

Ad Closing: August 11, 2017

Ad Materials Due: August 25, 2017

On-Sale Date: October 31, 2017


DIGITAL EDITIONS AVAILABLE

Old House Journal Editor Patricia Poore

Advertising with Old House Journal lets you reach the hard-core audience of home enthusiasts, the kind of folks who leave no stone unturned in their search for the perfect shingles, chandelier, mailbox, or doorknob to complete their labor-intensive restorations. In fact, readers tell me they pore over our advertisements as carefully as our editorial. Don’t you want them to find you there?

For over 40 years, Old House Journal has had a single mission: To help owners of older houses restore, repair, update, and decorate their homes with an eye toward period style. OHJ is the go-to resource for trusted information on the big stuff—like replacing a slate roof, repointing a chimney, or patching plaster. But we cover the finer details, too—like hardware, lighting, wallpaper, and leaded glass. Each issue of Old House Journal brings how-to stories from our editors and expert contributors, new period products, and contributions by readers hard at work on their homes. Our stories cover every style of American architecture—from colonial-era to Victorian, Arts & Crafts, Tudor and Colonial Revival, and even mid-century.

At Old House Journal, our reputation is long standing. Growing out of the back-to-the-city movement and brownstone revival of the 1970s, leading the charge towards interest in bungalows and other 20th-century homes during the ’80s, adding coverage of interiors since the ’90s, OHJ continues as the thought leader for sympathetic rehab of old houses. Be part of the core!

Patricia's Signature

Sincerely,
Patricia Poore
Editorial Director

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