Old House Journal

old house journal

Overview

Old House Journal is the original magazine devoted to restoring and preserving old houses and has been called “the bible of old-house restoration” by the New York Times. For more than 40 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style—from the earliest Colonial-era homes to gingerbread Victorians to Arts & Crafts bungalows and mid-century modern ranch houses—in a fashion true to their home’s architectural heritage. The magazine also serves as a resource of ideas for consumers looking to build new homes with classic architectural style.


“You guys have just been great! Many thanks to Mary Ellen for placing us in her editorial. The response to the ad campaign has been really good. Bookings have been steady and we are losing a few customers who can’t wait for the lengthy lead time that has developed. I will definitely renew the program we’ve had in place this last year.”
Thank you for all your help,Doug Christie
Christie’s Wood and Glass

Information

The Old House Journal audience is hands-on, passionate and preservation-minded.

The New York Times called Old House Journal “The Bible of restoration” and that is exactly how our audience views this publication.

Detail-oriented and well educated—with plenty of discretionary income—this audience includes individual homeowners and design professionals who refer to Old House Journal for trusted solutions to their personal and professional restoration needs.

You’re sure to build long-term clients with this desirable group, many of whom are on their second or third whole-house restoration project. Historic-minded brands do well with this group.

Female Audience Male Audience Average Income College Education
Female
Audience:

46%
Male
Audience:

54%
Average
Income:

$103K
College
Education:

Data unavailable

Click Here to Meet the Old House Journal Audience

The New York Times called Old House Journal “The Bible of restoration” and that is exactly how our audience views this publication.

Detail-oriented and well educated—with plenty of discretionary income—this audience includes individual homeowners and design professionals who refer to Old House Journal for trusted solutions to their personal and professional restoration needs.

You’re sure to build long-term clients with this desirable group, many of whom are on their second or third whole-house restoration project. Historic-minded brands do well with this group.

Display

A prominent display ad is the best showcase for your products, in both print and interactive editions.

Product Showcase

A unique advertising section highlighting specific product categories. Each 1/9 page, 4-color ad is free to qualified advertisers with a display ad, or available for purchase. In addition, the Product Showcase is distributed as an e-promo. (Available to qualified advertisers)

Historic Properties

A showcase of historic properties for sale—all styles, sizes and prices. Ask how you can be The Spotlight Property!

Digital Edition

Old House Journal now offers an interactive digital edition–on Ipad, e-readers and additional devices. Ask how your ad can be included.

Click Here for Print Specifications

Old House Journal is an authority on homes of every era, and is considered “the bible of old-house restoration” by the New York Times.

The Original Restoration Magazine

For more than 40 years, Old House Journal has been helping people repair, rehabilitate, update, and decorate their homes in classic style. We cover every American architectural style, from the earliest colonial-era buildings to mid-century ranches, and the wealth of Victorians and bungalows in between. OHJ’s redesign, launched in October 2013, offers up a host of fresh, new content, like reader-reviewed tools, easy DIY projects, and real-estate finds. Our updated pages—beautiful, practical, and multi-dimensional—present many new ways to engage and inspire readers on the subject of old houses, and help them fulfill their old-house dreams.

Click Here for Editorial Calendar PDF

Click Here for overview of the Edit

January/February 2018

Lighting & Hardware

house tours A 1924 Arts & Crafts Tudor in Seattle, with
Batchelder tile and fabulous bathrooms. • An early house
in Oneonta, N.Y., nicely updated and filled with Windsors
and antiques.
restore All About Lighting—cleaning, restoring,
replating, patination, historical finishes, marrying parts,
new wire and shades
know-how Understanding window lights, grids,
and glazing technique Slate roofs
design Bath Design and Budget Strategies
fave things Interior Lighting
Product showcase: Lighting and Hardware Products
Ad Closing: October 13, 2017
Ad Materials Due: October 20, 2017
On-Sale Date: January 2, 2018


March/April 2018

Kitchens/Flooring

house tours A tiny bungalow remade in Vermont,
kitchen and bath by Sandy Vitzthum. • Unusual lake
lodge in Cooperstown, N.Y., with a slate roof, novelty
siding, and batten shutters.
restore Flooring for Kitchen and Bath–coverage with
multiple angles
know-how How faucets work, how to fix
technique Sanding floors
design Dos and Don’ts of Kitchen Remodeling
fave things 20th-century Kitchens
product showcases: Kitchen Appliances, Fixtures &
Accessories; Roofing
Ad Closing: November 17, 2017
Ad Materials Due: December 1, 2017
On-Sale Date: February 20, 2018


May 2018

Walls & Ceilings

HOUSE TOURS A Beaux Arts brownstone in Hoboken.
• Gardens and their early 19th-century house in Swansea,
Mass.: so many French doors.
RESTORE FEATURE Prepping the Walls—minor repair,
canvas, before wallpaper, sources
KNOW-HOW Insulation or spray-foam insulation
TECHNIQUE Wallpapering
DESIGN FEATURE 10 Rules for Period Interiors
FAVE THINGS Wallcoverings
Product showcase: Paint & Wallpaper, Finishes from Textured
Plaster to Glaze
Ad Closing: January 26, 2018
Ad Materials Due: February 9, 2018
On-Sale Date: April 17, 2018


June 2018

Exterior Projects: Windows & Decks

HOUSE TOURS Pretty 1927 Tudor cottage in Lake
Oswego, Oregon, with hints on 1930s interiors. • A transitional
1904 Foursquare near Philadelphia, with both
Victorian and Craftsman features.
RESTORE FEATURE Hardscape Decisions & Care
(pavings etc); also converting porches to interior space
KNOW-HOW Soundproofing (with glazing, etc.)
TECHNIQUE Wood shingling
DESIGN FEATURE A Period Garden (upstate New
York); also installing a fountain
FAVE THINGS Blues and Greens
PRODUCT SHOWCASE: Doors, Windows & Shutters; Decking;
Exterior Paints & Stains
Ad Closing: March 2, 2018
Ad Materials Due: March 16, 2018
On-Sale Date: May 22, 2018


July/August 2018

Curb Appeal & Porches

HOUSE TOURS Gentle update for an early Connecticut
house (painted floors, early furniture and textiles). • A
Storybook house in southern California: stucco, textured
walls, and fanciful lighting. May move to Oct.
RESTORE FEATURE Stoops & Steps— entry types,
codes, construction, repair
KNOW-HOW Reviving metal furniture
TECHNIQUE Wood joinery for porches
DESIGN FEATURE Glazing Around the House
(windows-related)
FAVE THINGS For Porch & Garden
Product showcase: Columns, Balustrades, Brackets,
Cladding Materials, Garden Ornament
Ad Closing: April 6, 2018
Ad Materials Due: April 20, 2018
On-Sale Date: June 26, 2018


September 2018

Salvage & Reproduction, Heating & Cooling

HOUSE TOURS Restoring an 1881 Italianate in Maine,
kitchen by Dave Erickson • AnArts & Crafts makeover.
RESTORE FEATURE Climate Comfort—the best
upgrades and options
KNOW-HOW Removing trim for stripping or salvaging
TECHNIQUE How to cut glass
DESIGN FEATURE Sophisticated Salvage—tips on
restoring various materials
FAVE THINGS Tucked Away (storage)
Product showcases: Heating & Cooling; Salvage
Ad Closing: May 18, 2018
Ad Materials Due: June 1, 2018
On-Sale Date: August 7, 2018


October 2018

45th Anniversary Issue/Interiors & Furnishings

HOUSE TOURS A 1956 house in Santa Barbara, fully
restored. • A welcoming house in Forest Oaks, Virginia:
the staircase! and woodwork, antiques, wallcoverings!
RESTORE Sustainability
KNOW-HOW Researching house history
TECHNIQUE Vapor barrier when insulating
DESIGN FEATURE Case History: Reading the evidence
for a kitchen & pantry
FAVE THINGS Antiques Now
Product showcases: Fireplace & Hearth; Furnishings
Ad Closing: June 22, 2018
Ad Materials Due: July 6, 2018
On-Sale Date: September 11, 2018


November/December 2018

SPECIAL ISSUE: OHJ’s Awards and Favorites

Reader picks, juried and popular-vote projects, expanded product coverage! Technology breakthroughs in the evolution of restoration. Before & After restoration winners. Plus readers’ top projects, restoration tips, tools & materials, reader-favorite kitchen and bath.

Expanded Product Coverage:

• Favorite Things: 5 pages of editors’ picks
• Products related to both Award homes
• Kitchens
• Baths

Ad Closing: August 10, 2018
Ad Materials Due: August 24, 2018
On-Sale Date: October 30, 2018


January/February 2019

Repair & Refinish

HOUSE TOURS Restoration and addition to an early house in N.H. • A Kentucky Victorian
RESTORE Consolidation, filling, repair with epoxies; finish reviving
DESIGN FEATURE Getting Polychrome Right
Product showcases: Wood Restoration; Hardware
Ad Closing: October 12, 2018
Ad Materials Due: October 26, 2018
On-Sale Date: January 2, 2019


DIGITAL EDITIONS AVAILABLE

Old House Journal Editor Patricia Poore

Advertising with Old House Journal lets you reach the hard-core audience of home enthusiasts, the kind of folks who leave no stone unturned in their search for the perfect shingles, chandelier, mailbox, or doorknob to complete their labor-intensive restorations. In fact, readers tell me they pore over our advertisements as carefully as our editorial. Don’t you want them to find you there?

For over 40 years, Old House Journal has had a single mission: To help owners of older houses restore, repair, update, and decorate their homes with an eye toward period style. OHJ is the go-to resource for trusted information on the big stuff—like replacing a slate roof, repointing a chimney, or patching plaster. But we cover the finer details, too—like hardware, lighting, wallpaper, and leaded glass. Each issue of Old House Journal brings how-to stories from our editors and expert contributors, new period products, and contributions by readers hard at work on their homes. Our stories cover every style of American architecture—from colonial-era to Victorian, Arts & Crafts, Tudor and Colonial Revival, and even mid-century.

At Old House Journal, our reputation is long standing. Growing out of the back-to-the-city movement and brownstone revival of the 1970s, leading the charge towards interest in bungalows and other 20th-century homes during the ’80s, adding coverage of interiors since the ’90s, OHJ continues as the thought leader for sympathetic rehab of old houses. Be part of the core!

Patricia's Signature

Sincerely,
Patricia Poore
Editorial Director

Looking For Editorial Coverage? Click Here