Old-House Interiors

Old-House Interiors magazines

Overview

Old-House Interiors, founded in 1995, showcases both historical and interpretive period rooms, with expert, valuable advice for readers. Through solid editorial content and beautiful photography, the magazine covers finishing, decorating, and furnishing, from renovated kitchens and bathrooms to carpets, fabrics, and gardens. We also cover building elements such as doors, windows, flooring, and plumbing fixtures.

Information

The Old-House Interiors audience is eclectic, style-minded and
appreciative of beauty.

Old-House Interiors readers are affluent and educated. They’re involved in renovation and restoration in a big way. Two-thirds are currently renovating their homes. Their interest is not a fleeting fancy. Four out of five plan a new renovation within the next 12 months.

Our efforts have culled the most passionate readers from the decorating-magazine category. What that means for you is an unusually engaged and active audience.

Female Audience Male Audience Average Income College Education

Female
Audience:

82%

Male
Audience:

18%

Average
Income:

$111K

College
Education:

63%

Meet the Old-House Interiors audience:

Meet the Old-House Interiors Audience

Old-House Interiors readers are affluent and educated. They’re involved in renovation and restoration in a big way, and turn to Old-House Interiors for inspiration. Two-thirds are currently renovating their homes. Their interest is not a fleeting fancy. Four out of five plan a new renovation within the next 12 months.

Our efforts have culled the most passionate readers from the decorating-magazine category. What that means for you is an unusually engaged and active audience.

Display Advertising

Showcase your products through a prominent display ad, ranging from 2-page spreads to 1/12 page ad. Don’t miss this opportunity for unique, targeted advertising!

Design Exchange

A distinctive advertising section highlighting product categories just right for the old-house restorer, Design Exchange offers a unique opportunity for targeted exposure. Each 1/9 page 4-color ad is free to qualified advertisers with a display ad, and also available for purchase. Distributed in print and as an e-promo. (Available to qualified advertisers)

Holiday Emporium

Spotlight your gift-worthy items in this once-a-year showcase.

The best source of expert advice on using classic American period inspiration to decorate and furnish old homes and newly built traditional homes in fresh, creative ways.

The Design Exchange is a distinctive advertising section, offering targeted exposure, distributed in print and as an e-promo.

January/February

WALLS & CEILINGS: PAINT, WALL COVERINGS AND DECOR

Also: the decorated kitchen; wallpaper 101; Queen Anne houses; ventless fireplaces.

Design Exchange, special advertising section: wall coverings, interior paint and plaster, panel & wainscot, moldings and ornament.

Ad closing: September 23, 2011
Ad materials due: September 28, 2011
On-sale date: November 29, 2011


March/April

KITCHENS & BATHS: MODERN DECOR, COLOR, APPLIANCE KNOW-HOW

Also: gingerbread and millwork for period kitchens; Victorian restoration; a pool terrace; 1950s house restored; Greek Revival style.

Design Exchange, special advertising section: kitchen and bath design and products — cabinets, flooring, faucets and sinks, appliances, lighting and hardware.

Ad closing: November 28, 2011
Ad materials due: November 30, 2011
On-sale date: January 31, 2012


May/June

EXTERIOR PAINT COLOR: ACCENTS AND HOW COLOR SCHEME DEFINES THE ARCHITECTURE

Also: design-statement roofs and siding; lighting 101; a beach house; modern rustic design; what to do with a bungalow; gardens and galleries in an 1832 house; garage doors.

Design Exchange, special advertising section: exterior finishes—epoxy to paint and stain. Also garages and gazebos.

Ad closing: January 27, 2012
Ad materials due: February 1, 2012
On-sale date: April 3, 2012


July/August

WINDOWS, SHUTTERS, AND DOORS: TIMELINE OF HISTORIC DOORS, SHUTTER STYLES, SPECIALTY WINDOW GUIDE

Also: new kitchen for a Peabody & Stearns house; dos and don’ts for blue-and-white color schemes; Arts & Crafts in a California casita; introducing Carpenter Gothic style; a historic garden; old-house curtains and window treatments.

Design Exchange, special advertising section: window dressing—architectural windows, awnings, shutters. Also exterior doors and entries.

Ad closing: March 16, 2012
Ad materials due: March 21, 2012
On-sale date: May 29, 2012


September/October

FLOORING and FURNITURE: TIMELESS KITCHEN, COLONIAL REVIVAL TYPES, GARDEN IN AUTUMN, MATCHING FURNITURE AND HOUSE STYLE

Choosing the right floor is a matter of style, taste, and budget: guidance for special products, Colonial Revival homes, and kitchens.

Design Exchange, special advertising section: flooring—including tile and radiant heat systems.

Ad closing: May 11, 2012
Ad materials due: May 16, 2012
On-sale date: July 24, 2012


November/December

LIGHTING AND DECORATIVE TILE: PERIOD LIGHTING SELECTION GUIDE; TILED FIREPLACES FOR VICTORIAN, ARTS & CRAFTS AND MODERN

Also: holiday decorating and gift ideas; how to approach your Italianate house.

Design Exchange, special advertising section: lamps & lighting; HVAC systems and fireplaces.

HOLIDAY EMPORIUM: gifts, accessories, themed goods.

Ad closing: July 6, 2012
Ad materials due: July 11, 2012
On-sale date: September 18, 2012


Special Edition

THE DESIGN CENTER SOURCEBOOK

This annual special issue is one-of-a-kind, a selective yet comprehensive authority on products and services appropriate for the restoration/renovation market, AND for the upscale decorating market. The Sourcebook is the definitive guide to period-inspired home products, from tile floors to wing chairs, hooked rugs to brass faucets. A full range of product categories appear: House & Garden, Kitchens, Revival Baths, Wall & Floor Tiles, Flooring, Walls & Ceilings, Hardware, Lighting, Curtains to Carpets, Furniture & Decorative Accessories.

Ad closing: February 10, 2012
Ad materials due: February 15, 2012
On-sale date: May 1, 2012 & August 14, 2012

DIGITAL EDITION AVAILABLE

Old-House Interiors Editor Patricia Poore

Intelligently written, beautifully photographed, Old-House Interiors is a “must-read” for those exploring period-inspired design and furnishing. Old-House Interiors gives homeowners and designers practical information on the most beautiful and appropriate finishes, furnishings, accessories, and decorating details taking cues from the past.

Articles cover kitchens and bathrooms, flooring, doors and windows, paint color, hardware and lighting, carpets and rugs, window treatments, fine furnishings—even shutters, garages, and home gardens. Old-House Interiors links the quality-conscious historical market with the traditional decorating field. Although our editors keep an informed eye on design precedent, they encourage the creative use of period details, and often feature a contemporary mix of styles.

Old-House Interiors is the only shelter magazine entirely devoted to period-inspired home design.

Loyal readers are not casual browsers but rather upscale homeowners and professional decorators who use the magazine as a resource for finding appropriate products. Their affluence and good taste allow us to bring you dedicated, repeat buyers.

Patricia's Signature

Sincerely,
Patricia Poore
Editor, Old-House Interiors