Timber Home Living

Timber Home Living

Overview

In 2015, the Timber Home Living team set out to accomplish three major goals before year’s end: create a completely revamped and modernized website; provide our advertising partners with a higher quantity and quality of leads through our Qualified Buyer Program; and increase reader interaction through enhanced social media efforts and regularly-scheduled webinars. The hard work has paid off, with the Timber Home Living brand linking print, digital and social more closely than ever.

In the coming year, we’ll continue these efforts, working toward the evolution of THL into a brand focused not only on the printed page, but on full multimedia audience engagement. Our main goal, though, remains the same as it was years ago: to stay focused on the dream itself, providing our readers with the best information for buying, designing and building a timber or postand-beam home. Featuring gorgeous homes of all sizes, offering practical advice on everything from design and construction to innovative floor plans to stunning decor, while always being upbeat and inspirational, THL has long been the comprehensive go-to resource for timber-home enthusiasts.

In 2016, we’ll continue to share and showcase the tradition of timber framing while looking to the future of the industry, and we look forward to accomplishing that with input and help from you, our valued partners.

Information

The Timber Home Living audience is intelligent, prosperous and discriminating.

The Timber Home Living audience is highly educated, prosperous, and interested in comfortable, energy-efficient living. They appreciate fine things: great food, good quality, authentic craftsmanship, and memorable experiences. They are ready to buy. These affluent consumers do their homework before making a purchase, but once they decide, they move quickly.

Female Audience Male Audience Average Income College Education

Female
Audience:

47%

Male
Audience:

53%

Average
Income:

$127K

College
Education:

85%

Click Here to Meet the Timber Home Living Audience

The Timber Home Living audience is highly educated, prosperous, and interested in comfortable, energy-efficient living. They appreciate fine things: great food, good quality, authentic craftsmanship, and memorable experiences. They are ready to buy. These affluent consumers do their homework before making a purchase.

Display Advertising

Highlight your company and products with a prominent display ad.

Product Spotlight

A unique advertising section highlighting specific product categories (flooring, windows, doors, etc.). Each 1/8 page, 4-color ad is free to qualified advertisers with a display ad, or available for purchase. If your product fits into the theme of the issue, you will also receive an editorial mention in that issue, as well as a place in our social media campaign for that month.

Focus On Floor Plans

One of the most popular sections of Timber Home Living, floor plans allow readers to visualize their dream home. More than 60% of our readers cite Focus on Floor Plans as the most frequently read section of the magazine.

Builder/Dealer Marketplace

The Builder/Dealer Marketplace provides all the essential information on builders and dealers in a handy state-by-state format.

Suppliers’ Marketplace

The Suppliers’ Marketplace presents all the merchandise and supplies to furnish and maintain a new timber home. It’s an effective, efficient way to advertise your products and ser-vices to this active-buying audience.

Timber Home Living Calendar

A once-a-year opportunity, the Timber Home Living Calendar offers a unique photo presentation of your favorite home. Available in the November/December issue.

Digital Edition

Timber Home Living now offers a complete digital edition, reaching a new online and e-reader audience. Make your company stand out with an upgraded ad.

The nation’s only magazine dedicated solely to timber-frame homes and the people who are passionate about them. It showcases the beauty and efficiency of these highly energy-efficient and handsome homes to an eager, custom-home buying audience with inspiring photography and authoritative editorial.

Click Here for a PDF of the Editorial Calendar


March/April

SPECIAL Floor Plans Issue

The research and newsstand results are in, and floor plans continue to top the list of favorites among Timber Home Living readers. In this special issue, we’ll focus on design ideas for every home style and share tips for creating a home that functions well now — and in the future. Special focus: Timber-frame additions.

Special Editorial Features:
-What the Pros Know: Design Tips from Top Architects & Designers
-Universal Design/Aging in Place
-Timber-Frame Additions

Sales close: 11/11/17
Materials due: 11/25/17
On-sale date: 1/31/17


May/June

Living Large in Small Spaces

“Quality over quantity” is a phrase we hear time and time again with our readers, making it no surprise that today’s potential home buyers are more interested in building small than ever before. This popular issue will feature houses under 2,500 square feet, showcasing smart storage ideas, space-saving solutions and design details to add instant charm. Plus, we’ll share expert tips for creating second-home retreats and inviting guest spaces.

Special Editorial Features:
-Second-Home Guide
-Guest Spaces
-Gallery of Small Homes

Sales close: 1/13/17
Materials due: 1/20/17
On-sale date: 4/4/17


July/August

Indoor/Outdoor Living Issue

We’ll dive into the summer season with this special issue dedicated to exceptional timber homes that celebrate nature. From beautiful timber retreats in spectacular settings (and how to capture those gorgeous views!) to a focus on creating the perfect porch, we’ll cover it all. New editorial franchise: Best Places to Build/Live.

Special Editorial Features:
-Waterfront/Mountain Timber Homes
-Porches
-Best Places to Live/Build
-HPBA Outdoor Fireplaces/Grills

Sales close: 3/17/17
Materials due: 3/24/17
On-sale date: 6/6/17


September/October

Kitchens & Baths

The hardest working and most beloved spaces in the home take center stage in this issue. We’ll feature a gallery of the most well-designed bathrooms and kitchens, and speak with timber-home experts to share what works in these areas and what materials make the most impact. Plus, we’ll discuss building and re-purposing timber-frame barns, as well as tips for energy efficiency.

Special Editorial Features:
-2016 NKBA Trends
-Timber-Frame Barns/Reclaimed Materials
-Energy Efficiency
-Product Focus: Kitchen Essentials (cabinetry, countertops, fixtures, appliances, etc.)

Sales close: 5/5/17
Materials due: 5/12/17
On-sale date: 8/1/17


November/December

Design Awards

Following in the footsteps of our overwhelmingly popular Readers’ Choice publication, this NEW issue will feature award-winning homes and designs voted on by experts in the industry. We’ll also bring back a fan favorite from years past: the “Timber Home of the Year” award. Plus, hybrid homes, great rooms and home ideas for the holidays.

Special Editorial Features:
-NEW Design Awards
-Editor’s Choice: Home of the Year
-Hybrid Homes
-Great Rooms
-2018 Timber Home Living Calendar
-Product Focus: Fireplaces/stoves/hearths

Sales close: 6/30/17
Materials due: 7/14/17
On-sale date: 10/3/17


2018 Annual Buyer’s Guide

Our best seller of the year, the annual all-encompassing buyer’s guide comes packed with everything readers to know about designing, building and finishing their dream timber home. Supplemented with articles and photographic tours of gorgeous timber homes. Our best seller of the year.

Sales close: 9/15/17
Materials due: 9/22/17
On-sale date: 11/28/17

SPECIAL ISSUES

Readers’ Choice: Best Timber Homes of the Year

This special issue will include the top timber homes in several categories, as voted on by our website visitors and our social-media community, including more than 60,000 Facebook followers. Timber companies, builders and designers will be invited to submit entries, which may include previously published homes. Plus, we’ll be expanding the issue to include new and noteworthy categories. The newsstand-only publication will present winning and honorable mention homes.

The Log & Timber Home Design Guide

Photo-heavy custom home guide executed as deluxe edition with $7.99 newsstand cover price. This SIP will feature beautiful home tours with heavy resource guides, as well as finishing and furnishing guides. We’ll showcase log, timber and hybrid homes in this publication.

Small Homes Showcase

A collection of spectacular small homes, cultivated from the pages of Log Home Living, Timber Home Living and Cabin Living.


DIGITAL EDITIONS AVAILABLE

Timber Home Living Editorial Sara Brown

Since it’s inception, Timber Home Living has been the #1 resource for timber-home enthusiasts, providing inspiration and information to help readers build the homes of their dreams. Last year, Timber Home Living took that dedication a step further by increasing interaction through enhanced social media efforts, regularly scheduled webinars, and our new Readers’ Choice campaign. In 2016, we will continue the evolution of THL into a brand focused not only on the printed page, but on full multimedia audience engagement. By elevating our digital and social programs, and by reinventing floor plans and home tours, we will link print/digital/social more closely than ever. Along with expanded product coverage and other print upgrades, this strategy will provide 24·7·365 opportunities for new types of partnerships with advertisers who are evolving their own strategies.

sara's Signature

Sincerely,
Sara Brown
Editorial Timber Home Living

Timber Home Living Special Issues

Cover of Timber Home Living Annual Buyer's Guide

Annual Buyer’s Guide

The Annual Buyer’s Guide audience is highly educated, prosperous, and interested in comfortable, energy-efficient living.

Cover of Custom Wood Homes Style Guide

Custom Wood Homes Style Guide

The Custom Wood Homes Style Guide audience is highly educated, prosperous, and interested in comfortable, energy-efficient living.