To the Trades

Trade Magazines

Cover of Period Homes magazine

Period Homes

Period Homes magazine is the source for historic products. Published six times per year, January, March, May, July, September and November, each issue is themed to important period styles and the products that go into them.
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Cover of Traditional Building magazine

Traditional Building

If you want to sell to the $170 billion Traditional Building market, we can help. The market’s professionals – contractors, building owners, facilities managers, developers, architects, custom builders, interior designers and tradesmen – buy and specify an estimated $50 billion of building materials for the renovation and restoration of historic buildings and historically-inspired new construction.
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Trade Events

traditional building conference

The Traditional Building Conference

The Traditional Building Conference Series delivers focused, relevant education for architects, contractors, craftspeople, designers, building owners and facilities managers in a time efficient format at beautiful historic venues. In a two-day interactive symposium you will learn from best-in-class experts and practitioners about historic preservation; adaptive use, urban infill, classical design; sustainable design building restoration/maintenance; and traditional craft. Meet the editors of Period Homes, Traditional Building, New Old House, Arts & Crafts Homes, Early Homes, and Old House Journal. Network with your industry peers, clients and the technical representatives from restoration/renovation product suppliers.

The Traditional Building Conference Series is a registered provider of AIA continuing education credits and a registered provider for Credential Maintenance with the Green Building Certification Institute. Credits for NARI; AIBD; and certain NAHB classifications.

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palladio awards

The Palladio Awards

Now in its thirteenth year, the annual Palladio Awards competition recognizes architectural firms for outstanding work in traditional design for commercial, institutional, public and residential projects.

The Palladio Awards program is co-produced by Traditional Building and Period Homes magazines and is named in honor of Andrea Palladio, the Renaissance architect who created modern architecture for his time while drawing on past models for inspiration. The Palladio Awards are the only national honors program for traditionally designed projects.

The Palladio Awards are presented annually at a ceremony in conjunction with the Traditional Building Conference Series. The commercial, institutional and public projects are published in the June issue of Traditional Building, and the residential projects are published in the July issue of Period Homes.

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Newsletters & Micro-Sites

Business to Business Newsletters

You need to quickly target professionals in the Traditional Building market, and you are faced with a sea of information, data, blogs and undefined content. The traffic produced from SEO is anything but targeted.

Through targeted trade-focused content we can deliver the traffic you are looking for and that your business needs to compete in today’s market.

Whether it is our case-study based articles, buying guides of hard-to-find traditional products or the Palladio Awards program, you will find what you need at the Traditional Building and Period Homes online sites. This content is trusted by the architects, designers and contractors working in the Traditional Building market.

This trade-targeted content delivers. In 2013 our websites, blogs, newsletters and outbound email promotions sent 96,303 leads and click-throughs to our advertisers’ websites—an increase of more than 85% over 2012. By defining our email lists more closely, this year we have seen open rates increase from below 10% to over 20%.

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Our business-to-business micro-sites span the field of traditional building, restoration, and renovation with articles, in-depth product and trade analysis, and galleries full of hard-to-find products and services. Our micro-sites provide all manner of targeted information about building restoration and renovation, both commercial and residential.

The Palladio Awards